Image by Karen G

I love Shutterfly.com.

I live in a very rural community and therefore both really love and really rely upon online ordering for just about everything.  When I found out that you could order groceries online, it was miraculous.

I am not a huge fan of shopping to begin with and once I found myself living in a rural part of the country as a result of my job, managing my life online, the anonymity and rapidity of service seemed the logical solution and immensely appealing.

So, it was a bit of a surprise when last week Shutterfly sent me an apology – a personal apology.  Not because I had an erroneous order of photographs, note cards or address labels.  Not because I had a missing set of personalized gifts or family calendar unsent.  Not because a gift didn’t arrive in time for the Mother’s Day holiday that was on the horizon.

Shutterfly sent me an apology because the week prior they had congratulated me on becoming a mother! Great news, one might expect! How thoughtful! It was exciting! Except for the fact that I don’t have (but am working extremely hard to have) my own child/ren. […]